With these indicators in hand, our data team hands the information back to our industry consultants, who utilize modern research, past client interactions, and constantly updated market analysis to build an in-depth lookbook for our clients, highlighting each student-athlete's strengths, weaknesses, and opportunities to maximize their NIL compensation. This lookbook is then provided in full to our client, and we emphasize the ability to keep in contact with our team through and following the dealmaking process.