We are AthleteMetrix, an analytics firm that projects student-athlete valuation and collaborates first-hand with NIL collectives to maximize athlete earning potential. Founded by Jack Mathison (4+ years experience in NIL/CFB analysis) with David Mustard and Miller McGee managing the data and project research teams.
Jack Mathison
Jack Mathison
“My name is Jack Mathison, and I am currently a junior in the Terry College of Business at the University of Georgia. After becoming familiar with NIL in 2014, I have devoted the last nine years to researching the legislation and market in order to assist student-athletes in navigating the industry.”
David Mustard
David Mustard
"My name is David Mustard, and I graduated from the University of Georgia with a Master's degree in Business Analytics in 2023. I have been a lifelong sports fan and have worked on many personal projects combining college sports and data. I am excited to introduce analytics and machine learning to the field of NIL!"
Miller McGee
Miller McGee
“My name is Miller McGee, and I am a 2023 Economics graduate from the Terry College of Business and Morehead Honors College at the University of Georgia. As a lifelong college sports fan, NIL has always been an area of interest for me, and I am happy to have the opportunity to research it deeper and hopefully better student-athlete and small business opportunities.”