Utah

“The Crimson Collective was launched in April 2023 with Matt Garff as the founder, Colorado Rockies owner and 1982 Utah graduate Charlie Monfort as the board chair, and a slew of notable Ute alums as part of the board of directors. There are other collectives in the Utah marketplace, but Garff says The Crimson Collective is different. He says that largely because it has key backers behind it, most notability Monfort and former Utah football stars like Eric Weddle, Kevin Dyson and Alex Smith on its board. But the collective also has the support and endorsement of the University of Utah and its athletic department.”

-On3

“Opendorse is the leading athlete marketplace and NIL technology company. We serve the full lifecycle of supporting athletes: educating, assessing, planning, sharing, creating, measuring, tracking, disclosing, regulating, listing, browsing, booking, and more.

Our industry-leading NIL solutions help athletes and their supporters understand, build, protect, and monetize their brand value.”

-OpenDorse

“NIL U provides resources and a playbook for NCAA student-athletes, their representatives, collectives, and colleges to safely and successfully navigate the new frontier of Name, Image and Likeness.”

-On3

“On3 is a leader in college sports and NIL, delivering trusted news, analysis, data, and insights to fans, athletes, schools, and brands. The company helps connect these communities across the college sports ecosystem via a media platform, technology solutions, and partnerships that engage fans, help athletes make more informed decisions, and assist schools and brands in better managing their resources and opportunities.”

-On3