

“The Cougar Collective was founded by Cougs, for Cougs. The mission simple: help WSU student-athletes navigate the "Name, Image, and Likeness" landscape. The Collective provides resources, education, and assistance to student-athletes by empowering them to "build their brand." The Cougar Collective also collaborates with athletes to facilitate deal negotiation and ensures they are complying with relevant laws and regulations. “
-Cougar Collective
“Opendorse is the leading athlete marketplace and NIL technology company. We serve the full lifecycle of supporting athletes: educating, assessing, planning, sharing, creating, measuring, tracking, disclosing, regulating, listing, browsing, booking, and more.
Our industry-leading NIL solutions help athletes and their supporters understand, build, protect, and monetize their brand value.”
-OpenDorse
“NIL U provides resources and a playbook for NCAA student-athletes, their representatives, collectives, and colleges to safely and successfully navigate the new frontier of Name, Image and Likeness.”
-On3
“On3 is a leader in college sports and NIL, delivering trusted news, analysis, data, and insights to fans, athletes, schools, and brands. The company helps connect these communities across the college sports ecosystem via a media platform, technology solutions, and partnerships that engage fans, help athletes make more informed decisions, and assist schools and brands in better managing their resources and opportunities.”
-On3