In the constantly changing NIL environment, we provide a stable education outlet for student-athletes of all levels and sports

  1. Data Acquisition

  • Once a deal is secured, our data team inputs the student-athlete(s) information into our acquisition tool. Through web-scraping and proxy-utilization, statistics on the student-athlete's social media profile are immediately pulled and ready to be applied to the data model.

2. Predictive Modeling + Algorithm Building

  • Now with the needed quantitative data provided, these statistics are inputted as found variables in our data model, and our algorithm computes the main indicators for the student-athlete (AMX engagement rate, price per post & social media value). Through months of base training and model matching, we are confident that our algorithm currently produces the most accurate market valuations in the industry.

3. Consultation and Connection

  • With these indicators in hand, our data team hands the information back to our industry consultants, who utilize modern research, past client interactions, and constantly updated market analysis to build an in-depth lookbook for our clients, highlighting each student-athlete's strengths, weaknesses, and opportunities to maximize their NIL compensation. This lookbook is then provided in full to our client, and we emphasize the ability to keep in contact with our team through and following the dealmaking process.

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